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Showmanship as marketing

March 20th, 2006 at 08:12 pm

We went to Whole Foods this weekend, the flagship store in Austin.

This is an amazing store. Organic and natural foods of every possible kind. Just beyond cool.

But the coolest thing is the staging they do. Their fish cooler? Wow! They had the fish posed like they were swimming and jumping in the ice - some were sideways, but diagonally, some were head out, some were tail out. Of course, some fish is frozen somewhat curved rather than flat, and they worked with it. All the fish department employees were dressed in full length waders.

The bread department has all their bread available as samples. And their bread is all artisan quality.

They have an olive bar. I didn't know there were so many kinds of olives.

Now, food isn't really my thing. But it is DH's. So I'm just thrilled we got out of there with spending only $71. DH did, though, take a few pictures.

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